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In the World of Social Media, Women Rule

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I recently published a detailed survey and analysis of the demographics that define the most popular social networks. While I shared the overall data for general review, there were a few interesting observations that were extracted by Information is Beautiful, Mashable, and Next Web that certainly inspire conversations and reactions.

The point of interest that’s worth review and discussion is that in Social Media, women rule.

Male: 43%
Female: 57%

Male: 48%
Female: 52%

Male: 41%
Female: 59%

Male: 45%
Female: 55%

Male: 36%
Female: 64%

Male: 41%
Female: 59%

Male: 43%
Female: 57%
Male: 45%
Female: 55%
Male: 34%
Female: 66%

Male: 43%
Female: 57% lives up to its name with its translation of my research into this stunning infographic:

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154 COMMENTS ON THIS POST To “In the World of Social Media, Women Rule”

  1. Zee. says:

    Hey we posted about it too! (…) Not significant enough just yet huh…Don't worry that's soon to change. :] Great research btw.

  2. Dee says:

    Well, of course we rule~

  3. maryannm says:

    Yes, but you “guys” aren't that far behind in many cases, which is just as interesting. Face it, you really do like to talk almost as much as the girls!! You just needed a tech. tool to nudge you along!! Either that or you're good as long as it's 140 or less…

  4. There's such a major part to this equation that is totally being left out…. Women are on social networks relating, sharing, conversing, collaborating more often with men. I'd like to see some stats regarding the woman -> woman ratio vs the woman -> men ratio.

    • by the way… you could include virtual worlds into the social network scene. Second Life, for example has approx 65% women…. but most of us just think it's all men posing as women…. who knows.

  5. anandaleeke says:

    Brian, Thanks for posting this data. I love it. I am going to refer to it in one of my articles for my DC Social Media Examiner on I love your blog!

  6. Eric Melchor says:

    Brian, fun post! I guess all the men are too busy playing fantasy football or playstation.


  7. patricianco says:

    Very interesting stats…

  8. 🙂
    This is not really a surprise.

    • Eric Matas says:

      Just hit SocialMeidan with this: Not really surprising, though. Men are “too cool” for socializing. They're the silent, mysterious loners. They thrive in places like the wild west.

      Online, they repel the Facebooks (and Twitter? Really?) of the world and opt for solo rogue blogs, which may be why Digg, which is lame, is mostly male.

  9. Debbie Weil says:

    Brian, but you knew this, right?!

  10. nommo says:

    No surprise to me. I have been here since the early days of online (c 1994) – back when it was a way for young, white, males with a lack of social skills to think they were interacting with the opposite sex 😉

    I know that in general women are better conversationalists, better listeners, better networkers. Plus they look better in their profile pics 🙂

    I do wonder though, if the stats above are taking into account the number of fake female spambot accounts created to lure the aforementioned blokes, into clicking spam links etc…

  11. Patt Fousek says:

    my husband and I just had this conversation yesterday. I'm curious to know if those numbers reflect regular users of social media, or includes everyone that has an account. And, yes, chicks *do* rule!

  12. kingstony says:

    Yeah, and whilst you girls are fritting away your empty lives on facebook et al, men are out doing proper work.

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  14. Name says:

    These statistics that show women are on social networking sites more than men is not surprising. Women generally tend to be more social than men. Therefore it makes sense that they would be using social networking sites to communicate and converse with others more than men. The one thing about this data that is surprising is that the percentage of men using these social networking sites is not much less than women. So it seems that social media and social networking sites typically reach both male and females even though there are more females on these sites.

  15. Kristanna says:

    Yes, I'm pretty suprised. I knew women were outnumbering men in Twitter, but not in the other social media. Good news.


  16. SocialSplash says:

    OK….the results are in……

    matriarchy – 65%

    patriarchy – 35%

    (sorry boys…..)

    power to the girls!!

  17. livemercialsarah says:

    Great research…I never would have guessed that females outnumbered males on almost all of the social networking sites. I want to read more about these trends now!

  18. Carmen says:

    Hi Brain, this's Carmen, a PR from Hong Kong. Nice survey!
    A quick question – by saying “in social media, women rule”, do you have any findings on how they “rule” the online discussion, like, how they influence the trend & tone & style of online discussions, topic of discussion, and even the way people talk & share online.

  19. Clemence Ko says:

    Wow. Looks like Social Media would need a new tagline – Social Media: The Women Connection Era. It looks like marketers around the world need to buck up and study the “Ways of Marketing to the Ladies”. Thanks a lot for sharing.

  20. shalimar says:

    I am glad that women are out numbering in all the fields. Can some nice lady wants to lead me too?
    Must be sharp, smart and pretty and most important must be nice. I am a nerd sob and she needs
    to handle such an ass hole. Excuse me for the language.

  21. shalimar says:

    hey girls, i know it is a pride moment for you to know that you are leading men in every field. Now, time to prove.
    Can any nice, sexy and pretty lady willing to lead an AH and SOB?

  22. zeniscalm says:

    Unfortunately not the whole world – inspired by the post of I compared US, UK and Germany for 6 Social Networks and got a different picture 🙁

  23. Very interesting post. I have linked to it so that the chicks on our site can celebrate 🙂

    But seriously, interesting results but the fact that so many people are using any of those networks is brilliant and that the results are actually really close. Thanks for a great report.


  24. Really women rules every where. Thanks for telling us 🙂

  25. Of course! Woman like to gossip, always be informed, share news. Men tend to be less sociable,
    it is more difficult for them to switch from one task to another, they prefer to talk straight.

  26. siliconbeachtraining says:

    Yes I found the stats very interesting too, this is what I make of it

  27. siliconbeachtraining says:

    Yes I found the stats very interesting too, this is what I make of it

  28. Thats amazing….Women really do rule the world….

  29. Yeah it's true that most of the women loves to interact in their daily lives compare to men and one of the good ways that they found in doing a good interaction is by the use of those social media sites. Facebook is one of the social media sites they like to hang out and discuss things.

  30. DavieAlvin says:

    The statistic is interesting, but it only shows women feel the need to communicate more than men. It's easier for them to express their feelings, their states of mind, even though they exaggerate a bit, sometimes. I had a friend which twittered she's got herself a blue wig, for example. I guess they are less selfish and don't mind sharing their happiness with others. Indeed, as said before me, women rule in every field. They show us communication in a relationship does matter.

  31. Alexei says:

    yea true women rule in this every social network but in first world men always rule.
    cause men work hard in first life and they develop all those virtual worlds from electronics chips to higher level software ,all women can do is sitting front of the computer table and play with other people
    so that's the fact women are getting lazy. now when u consider some men
    they also have female accountants ,I used to 5 or probably more than that female accountants on various social networks though I am a male and my friends too everyone has that , though u can see female appearance actually behind most of them are men that they act more effectively.
    I saw one thing mostly that,that most of females who in that social network 27<=x<=42 age
    either they divorced or stay in home without doing a job or do some waitress or small night job or at least like that small jobs ,rarely you can see some educated women but I doubt how much they educated.
    women are mostly in social networks to secondlife to have sex with other men or fulfill their fantasy
    they spend what men earn and waste time and money for those shitty binary codes.

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