Studying the impact of innovation on business and society

Implement Social Media Guidelines, Now

Guest post by Dan Schawbel: Follow him on Twitter | Read his blog


Technology has united our professional and personal identities into one.  You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours.  People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc.  There is no hiding anymore and our identities will fuse even more in the future, as we use social technologies more and more during work.

Of course companies have concerns with how employees behave on the internet because it’s a reflection of their brand, as well as the employees.  Smart companies understand that their employees are their greatest asset and they can harness their networks, which are visible online, to help support their initiatives.  Most people I talk with haven’t yet realized that they can actually add more value to their current position by tweeting out announcements or blogging about a new product feature, for example.

Here are some interesting statistics

– 63% of businesses fear that social networking endangers their corporate security (Sophos, April 2009 )

– More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace (Russell Herder and Ethos Business Law, August 2009 )

– 71% of IT departments block users from social networking (American Management Association, July 2009 )

As you can see, companies are fearful that critical information may be leaked out by an employee or that employees may be unproductive, by “playing around” on social networks instead of doing their jobs.  A lot of companies don’t know how to go about creating a social media policy because these concepts are still brand new to them.  Just like laws are created when someone gets hurt or there’s a fatality, the same goes for social media policies.  An employee has to leak information or get into a quarrel with a competitor for a company to wakeup.

Many companies will mimic the social media policies of industry leaders (You can view a list of social media policies here ), so that they have a framework to work with.  Every company should have a policy and most will soon enough because their bound to run into conflicts in this “public” world.

The top five reasons for implementing corporate guidelines:

1. Employees will have a clear idea of your position when it comes to social media so they will be able to communicate that to the outside world.

2. Employees will feel empowered that they can leverage their social networks in support of their role, as well as for their professional careers.

3. Companies will be legally protected from the possible misuse and misbehavior of their employees online.

4. Companies will appear more innovative, forward thinking and acknowledgeable of how social media has integrated through employees lives and the rest of the world.

5. Employees will have a set of best practices and guidance while they venture into the social media world, so even the beginners have some reference guide to turn to.

In conclusion, if you’re an employee right now and your company doesn’t have a social media policy, speak up and do something about it, before you end up getting in trouble or causing a conflict that may get you fired.  Think of a policy as something good for your company and that can help guide you to a more socially savvy workplace environment.

115 COMMENTS ON THIS POST To “Implement Social Media Guidelines, Now”

  1. Guest says:

    Social networking is a choice. The law already covers misuse. A number of cases have shown if you verbally abuse others or purposely publish others private info you can be trialed and be found guilty. In most cases the evidence is unquestionable as it is online!

  2. Melissa DelGaudio says:

    Thank you! This is such an important issue, one that I stress with all of my clients. Great post, Dan.

  3. Guest says:

    Nice scare tatics..perhaps FEAR does sell..pandering to big corporate client….

  4. Deb Kolaras says:

    Refreshing, a common sense approoach to the “big scary monster under the bed”, that is Social Media. You hit the nail on the head by placing such importance and confidence in the employee base. It is proven time and again in solid companies: act with respect and treat your employees like the valued partners they are, you will reap the rewards. Also, the resource for some policies is terrific. I prefer the short ones 😉

  5. rampersad says:

    Social media marketing without authentic personal branding is waste of time

    Authentic Personal Branding: An Interview with Hubert Rampersad in BusinessWeek by Marshall Goldsmith

  6. Really a lot of companies don’t know how to go about creating a social media policy because these concepts are still brand new to them. it is correct

  7. Really a lot of companies don’t know how to go about creating a social media policy because these concepts are still brand new to them. it is correct

  8. brianbierbaum says:

    I could not agree more. Social media guidelines should empower employees to use social media not restrict it! I recently started compiling examples of social media guidelines that hospitals and health systems have been adopting. There are some great health systems like the Mayo Clinic and Cleveland Clinic that are doing a great job of empowering vs. controlling. Let me know what you think!

Leave a Reply

Your email address will not be published. Required fields are marked *

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected