While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.
BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.
Top 100 U.S. Daily Newspapers
Rank, Newspaper, Daily, Sunday:
1 – USA Today, 2,113,725, N/A
2 – The Wall Street Journal, 2,082,189, N/A
3 – The New York Times, 1,039,031, 1,451,233
4 – Los Angeles Times, 723,181, 1,019,388
5 – The Washington Post, 665,383, 868,965
7 – New York Post, 558,140, 357, 168
8 – Chicago Tribune, 501,202, 858,256
9 – The Houston Chronicle, 425,138, 583,364
10 – The Arizona Public (Phoenix), 389,701, 516,562
11 – The Denver Post, 371,728, 526,235
12 – Newsday (long Island, NY), 368,164, 426,510
13 – The Dallas Morning News, 331,907, 474,923
14 – Star Tribune (Minneapolis, MN), 320,076, 497,678
15 – Chicago Sun-Times, 312,141, 254,379
16 – San Francisco Chronicle, 312,118, 354,752
17 – The Boston Globe, 302,638, 466,665
18 – The Plain Dealer (Cleveland, OH), 291,630, 393,352
19 – Detroit Free Fress, 290,730, 585,022
20 – The Philadelphia Inquirer, 288,298, 550,400
21 – The Star-Ledger (Newark, NJ), 287,082, 404,903
22 – St. Petersburg Times, 283,093, 413,929
23 – The Oregonian (Portland, OR), 268,512, 325,816
24 – The Atlanta Journal-Constitution, 261,828, 462,011
25 – The San Diego Union-Tribune, 261,253, 330,848
26 – The Sacramento Bee, 248,855, 29,115
27 – St. Louis Post-Dispatch, 238,400, 415,815
28 – The Kansas City Star, 234,667, 333,006
29 – The Indianapolis Star, 231,361, 311,322
30 – The Orange County (CA) Register, 230,877, 300,273
31 – San Jose Mercury News, 227,119, 244,661
32 – The Sun (Baltimore, MD), 210,098, 351,243
33 – Pittsburg Post-Gazette, 209,477, 319,987
34 – Milwaukee-Wisconsin Journal Sentinel, 203,240, 361,355
35 – The Seattle Times, 203,175, 376,515
36 – The Miami Herald, 202,122, 270,166
37 – Sun-Sentinel (Ft. Lauderdale, FL), 192,522, 285,196
38 – The Columbus Dispatch, 195,510, 332,052
39 – The Tampa Tribune, 195,277, N/A
40 – San Antonio Express News, 192,930, 303,737
41 – The Commercial Appeal (Memphis, TN), 192,631, 229,441
42 – Pioneer Press (St. Paul, MN), 192,342, 253,351
43 – Fort Worth Star-Telegram, 189,357, 279,190
44 – The Cincinnati Enquirer, 188,956,273,433
45 – The Charlotte Observer, 187,633, 244,494
46 – Contra Costa Times (Walnut Creek, CA), 185,669, 194,445
47 – Arkansas Democrat-Gazette (Little Rock, AR), 180,314, 269,879
48 – Las Vegas Review-Journal, 175,429, 194,918
49 – Omaha World-Herald, 174,548, 205,759
50 – The Buffalo News, 173,925, 252,240
51 – The Virginian-Pilot, 170,120, 198,090
52 – The Detroit News, 169,748, N/A
53 – The Record (Hackensack, NJ), 168,508, 189,543
54 – The Times-Picayune (New Orleans, LA), 166,098, 185,468
55 – Pittsburgh Tribune-Review, 165,563, 193,507
56 – Richmond Times-Dispatch, 158,139, 196,989
57 – The News & Observer (Raleigh, NC), 156,909, 205,298
58 – The Hartford Courant, 155,540, 222,940
59 – Austin American-Statesman, 152,691, 185,204
60 – Boston Herald, 150,688, 95,392
61 – Investor’s Business Daily, 150,640, N/A
62 – The Tennessean (Nashville, TN), 147,381, 206,742
63 – The Fresno Bee, 143,314, 165,723
64 – The Palm Beach Post, 143,221, 178,928
65 – The Press-Enterprise (Riverside, CA), 140,079, 147,339
66 – Democrat and Chronicle (Rochester, NY), 135,776, 191,846
67 – The Birmingham News, 132,416, 164,989
68 – Daily Herald (Arlington Heights, IL), 130,404, 131,789
69 – The Des Moines Register, 128,062, 211,668
70 – The Honolulu Advertiser, 127,379, 136,858
71 – Los Angeles Daily News, 124,488, 126,092
72 – Asbury Park Press, 123,949, 170,744
73 – Florida Times-Union (Jacksonville), 122,655, 177,591
74 – The Providence Journal, 120,783, 171,231
75 – The Salt Lake Tribune, 118,452, 136,432
76 – The Grand Rapids Press, 114,118, 167,986
77 – Knoxville News-Sentinel, 111,321, 139,414
78 – Tulsa World, 110,681, 151,943
79 – Dayton Daily News, 109,891, 151,613
80- Press-Register (Mobile, AL), 106,793, 117,278
81 – Akron Beacon Journal, 106,747, 143,208
82 – The Post-Standard (Syracuse, NY), 104,306, 152,068
83 – Lexington (KY) Herald-Leader, 104,221, 119,607
84 – The News Journal (New Castle, DE), 102,619, 116,831
85 – The News Tribune (Tacoma, WA), 102,200, 114,858
86 – Arizona Daily Star (Tucson), 102,063, 155,319
87 – Albuquerque Journal, 101,810, 132,832
88 – The Oakland Tribune, 99,978, 95,530
89 – The Morning Call (Allentown, PA), 99,114, 130,692
90 – Philadelphia Daily News, 99,103, N/A
91 – The Advocate (Baton Rouge, LA), 98,488, 120,506
92 – Sarasota Herald-Tribune, 97,254, 116,294
93 – Wisconsin, State Journal (Madison), 96,927, 133,761
94 – The State (Columbia, SC), 96,737, 122,539
95 – The Post and Courier (Charleston, SC), 96,005, 106,192
96 – The Journal News (Lower Hudson Valley, NY), 95,389, 118,815
97 – La Opinion (Los Angeles, CA), 92,289, 47,810
98 – The Patriot-News (Harrisburg, PA), 90,178, 133,967
99 – The Times of Northwest Indiana, 85,297, 92,834
100 – The Spokesman-Review (Spokane, WA), 85,207, 107,295
Source: Audit Bureau of circulations figures for six-month period ending 3/31/09
Blogs – English
1 – Huffington Post, huffingtonpost.com
2 – TechCrunch, techcrunch.com
3 – Engadget, engadget.com
4 – Boing Boing, boingboing.net
5 – Mashable!, mashable.com
6 – LifeHacker, lifehacker.com
7 – Gizmodo, gizmodo.com
8 – Ars-Technica, arstechnica.com
9 – Smashing Magazine, smashingmagazine.com
10 – Blogging Stocks, bloggingstocks.com
11 – Stuff White People Like, stuffwhitepeoplelike.com
12 – Official Google Blog, googleblog.blogspot.com
13 – Gadling, gadling.com
14 – TMZ, tmz.com
15 – ParentDish, parentdish.com
16 – ReadWriteWeb, readwriteweb.com
17 – Seth’s Blog, sethgodin.typepad.com
18 – Cinematical, cinematical.com
19 – PostSecret, postsecret.blogspot.com
20 – Gawker, gawker.com
21 – Joystiq, joystiq.com
22 – icanhascheezburger.com, icanhascheezburger.com
23 – TV Squad, tvsquad.com
24 – Daily Kos, dailykos.com
25 – The Unofficial Apple Weblog (TUAW), tuaw.com
Source: Technorati
U.S. Consumer Magazines
Rank, Magazine, Paid & Verified Circulation
1 – AARP Bulletin, 24,500,078
2 – AARP The Magazine, 24,349,637
3 – Reader’s Digest, 8,168,667
4 – Better Homes and Gardens, 7,659,823
5 – National Geographic, 5,060,377
6 – Good Housekeeping, 4,684,811
7 – Woman’s Day, 3,920,867
8 – Family Circle, 3,914,927
9 – AAA Westways, 3,842,577
10 – Ladies Home Journal, 3,840,645
11 – People, 3,691,819
12 – Game Informer, 3,517,598
13 – Time, 3,360,135
14 – Prevention, 3,339,616
15 – TV Guide (US), 3,256,962
16- Sports Illustrated, 3,218,133
17 – Taste of Home, 3,202,493
18 – Cosmopolitan, 2,926,683
19 – Southern Living, 2,834,589
20 – AAA Via, 2,807,830
21 – Newsweek, 2,701,893
22 – Playboy, 2,700,653
23 – Maxim, 2,521,709
24 – American Legion Magazine, 2,430,285
25 – O – Oprah, 2,265,333
Source: ABC
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Thanks, Brian, for sharing the BurrellesLuce Top Media list with your readers. We’ve been compiling this popular list for a half-dozen years and have added media types as the industry evolves. As you say, PR pros need to address all these types as appropriate to their audience. I am interested in your social networks list … we’ve used a few sources for that part of the Top Media list and all are admittedly less than perfect.
Very interesting list. A funny thing about “Stuff White People Like” with a No 11 ranking and the infrequent amount of new posts yet well ahead of others scrambling to post-post-post! Shows what a well conceived humor site will do….and that blog should be on the list of what us white folks like 🙂
Very Telling…
HuffPost and TechCrunch are the #1 and #2 blogs, respectively. Both sites are heavily focused on discussion and rely on, or promote in the case of TechCrunch, 21st Century Technology.
#1 and #2 News Magazines (representing an industry in decline) are both products speaking to retired people with presumably less computer savvy (although more loyal according to studies).
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hi i am so glad these top media outlets are posted i am preparing a civil action against the marino family i thought eventually i could actually post the complaint in the media realm it will be public once it is filed but i would like feed back from the public from those who have been seriously victimized by brutally cruel families like the marino i have several causes of actions ans cases as referance i have legal referances and the law agency i will be requesting the arrest and conviction of two of the bullies i have been dealing with for several years now i was told if i do send a complaint to the Fedral Grand jury for investigation i will have to hold out on media news for now. i am preparing a letter to the justices that can give me a right to sue letter or (“STAND TO SUE”) THANKYOU
HI my name is La rita Wilkens i am filinG a law suit against THE MARINO FAMILY WOULD LOVE TO GIVE YOU THE
STORY SEE YA!!!!!!!!!!!!!!!!!!!
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Of course not.
Do you have any advice how to get on any of those?