Studying the impact of innovation on business and society

Social Media Influences Buying Decisions

On the heels of my recent post, “Is Social Media Recession Proof,” Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media.

Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries.

According to the responses, Social Media isn’t only limited to consumers or B2C. In the real of business-to-business research, analysis, and decisions, data points to peer-to-peer influence and collaboration in Social Networks and blogs…

69% are “Spectators”—they read blogs, watch user-generated videos and participate in other social media for business purposes

37% are “Critics”—they contribute comments or react to content they see in social formats. This is the next most common behavior after reading and watching

29% are “Collectors”—they use social technology to collect information and stay on top of trends

29% join social networks (“Joiners”)

Only 5% are nonparticipants (“Inactives”)

Helpful Posts on PR 2.0:
Can The Statusphere Save Journalism?
Facebook Now 200 Million Strong
Twitter Traffic Surges to 10 Million
The End of the Innocence
The Social Effect
The Conversation Prism 2.0
Putting the Public Back in Public Relations is Now Available
Twitter and Social Networks Usher in a New Era of Social CRM
The Human Network = The Social Economy
In the Statusphere, ADD Creates Opportunities for Collaboration and Education
Humanizing Social Networks, Revealing the People Powering Social Media
Social Networks Now More Popular than Email; Facebook Surpasses MySpace
Are Blogs Losing Authority to the Statusphere?
I Like You The Emerging Culture of Micro Acts of Appreciation
The Ties that Bind Us – Visualizing Relationships on Twitter and Social Networks
Tracking Brands on Twitter
Make Tweet Love – Top Tips for Building Twitter Relationships
The Battle for Your Social Status
Twitter Tools for Communication and Community Professionals
Is Twitter a Viable Conversation Platform

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook

Subscribe to the PR 2.0 RSS feed.


Now available:



ONE COMMENT ON THIS POST To “Social Media Influences Buying Decisions”

  1. Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!
    multi-cavity

Leave a Reply

Your email address will not be published. Required fields are marked *