Guest post by social impact journalist and filmmaker Melissa Jun Rowley (@MelissaRowley), creator of the upcoming series “Magic Makers.” Earlier this week, I was talking with a friend of mine who sold a fashion tech company in the early 2000s — before social media spawned copycat startups left and right, before TechCrunch made rockstars out of hot, young founders, and before corporations were seeking new ways to engage customers as forever faithful, digital brand ambassadors. “There are times when I…
Blame it on the youth: How Rocket21 is connecting Generation Z and the future of business
The Millennial or Generation Y has the world abuzz. This generation is not only changing how businesses sell and what they sell, they’re also changing how businesses work. Millennials are indeed the first truly digital generation but they’re aren’t the only group with digital DNA. Generation Y, those that follow X and Generation Z behind them are rising fast. They too see the world differently and already represent a significant economic force in the world. In the United States, Generation…
Teens Adopting Twitter
Source: Shutterstock As recently as August 2009, blogs and media outlets reported that teens are just not taking to the Twitterverse, instead opting for text messaging, social networks such as Facebook and Myspace, and other communications tools such as IM. The reasons for not using Twitter ranged from privacy concerns to the devices they used to communicate. Nielsen published a report that surveyed over 250,000 US Internet users to confirm everyone’s suspicions. Teens were among the smallest demographic using Twitter…
