When Brian Solis published X: The Experience When Business Meets Design, it was lauded as one of the best books to capture the zeitgeist of the digital revolution while laying out a practical blueprint to lead the future of modern customer experience design and innovation. Even today, the book still leads the way forward, especially in an era of generative AI. And as testament to its endurance relevance and value, Bookauthority just announced X as one of the “Best Customer…
Designing the Brand Experience: From First Exposure To Advocate To Relationship
I’d like to share a cool experience with you… I was recently traveling from Denver to Florida. During my layover, I noticed a reference to “X: The Experience When Business Meets Design” pop up. I clicked through and listened to a brilliant conversation between Alan Hart and Nick Horan, Global Brand Experience Lead for Vanish at Reckitt. I listened, and found myself nodding along, with a lovely sense of familiarity, on his approach to total brand, product, customer, and user experience…
The importance of retail experience design; Designing a valuable retail experience
via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% of purchases are researched online before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brand’s story and values to life. But retailers can’t rely on Instagrammable moments and digital screens alone to make their stores…
Upgrading the Airport Experience for Travelers – Airport Experience Conference
Via Shafer Ross, Airport Experience News Brian Solis keynoted the Airport Experience Conference in Orlando, Florida. Following is a summary of his presentation, “Digital Disruption And The Post-Pandemic Consumer.” Following his presentation, Brian also signed copies of his best-selling book, “X: The Experience When Business Meets Design.” AXC Keynote Solis Suggests Brands Redesign the Airport Experience Special Coverage: 2022 AX Conference Brian Solis is a digital analyst and anthropologist and Global Innovation Evangelist at Salesforce who took the stage at…
Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design
Stumbled across this unfinished post, sitting in my draft folder for years. Figured, I’d blow the dust off of it and share it with you today. When X: The Experience When Business Meets Design was released in October 2015, it was ahead of its time. Executives didn’t yet understand that the world was becoming more and more digital, and with it, digital Darwinism would reshape the nature of human dynamics and market evolution. It would ultimately take a global pandemic…
What is the purpose of a logo? It’s more than design…it’s about purpose and experience
My friend Spencer Chen, CMO of BRD and Blockset, blew up Twitter a while back by observing that many hot tech companies have apparently borrowed their logos from previous designs. While there is a finite set of possibilities specifically for logos based on a single character, the resemblances are striking and uncanny nonetheless. Furthermore, the logos of Airbnb, Beats, Flipboard and Medium all seem to be based on designs featured in a 1989 design book, “Trademarks & Symbols of the World:…
The Agency Review: The Year in (The Agency) Review
Tom Cunniff lists” X: The Experience When Business Meets Design” by Brian Solis as one of his best loved books of 2016.
The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share
Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company before deciding to take a job? Have you ever watched Youtube videos or asked your network aka hive mind for input regarding any of the above. Of course you have. You’re a normal personal living in an incredibly connected world where information, maybe too much of it,…
X: The Experience When Business Meets Design – GetAbstract Summary
Digital customer experience has never been more important. The pandemic accelerated e-commerce, AI and automation, and digital transformation by 10 years. What most businesses still aren’t prepared for however, is how to think beyond digital tools and platforms to design intuitive digital experiences that inspire human engagement in every touch point across the CX journey. That’s what X: The Experience When Business Meets Design set out to do. It was designed to help “imagineers” image a unified customer journey that…
X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority
“X: The Experience When Business Meets Design“, made it to BookAuthority’s Best Mobile Marketing Books of All Time list, ranked at #6! BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. The book is available for purchase on Amazon. p.s. Thank you Lee Odden!
