This is a thoughtful piece by Danny Devriendt. Thank you, my friend. 🙏 Brian Solis is far from a neutral observer in my SXSW story; he’s a friend I’ve known for a long time, and one of the people who helped me -and a whole generation- see the social web for what it really was back in the day. Long before social media became a relentless ad machine, he wrote The Social Media Manifesto, arguing that this wasn’t a new…
Worth Magazine Covers Brian Solis Keynote at SXSW 2026 – Augmentation Is the New Productivity
via Dan Costa, Worth My social feed is filled with ads telling me “Most people still use AI like Google….” and then they try to sell me some online course or collection of prompts. But there is truth to the cliche. Here at SXSW, the distinction between the AI-augmented and the AI-clueless keeps coming up. “Most people use AI to do what they already know,” Brian Solis, digital anthropologist and head of global innovation at ServiceNow, said on stage at…
Augmented IQ and the New Human Advantage
I lost a fight with the sidewalk the night before my talk at SXSW. Not exactly the kind of opening line you script for your first SXSW keynote in seven years, but there I was in Austin, cut-up but grateful and energized to be back on that stage talking about something that matters more than most leaders realize right now. The talk was called “Augmented IQ: Scaling Human + AI Potential.” It built on a simple but urgent thesis: the…
What Would AI Do? A Simple Mindshift to Unlock Exponential Creativity (WWAID)
This week at ServiceNow, we hosted an internal AI Innovation event that left me incredibly energized about what’s next. We kicked off with a powerful keynote from Jeremy Utley, author of Ideaflowand director of executive education at Stanford d.school. He shared how AI can amplify human creativity and unlock new ways of thinking. We then spotlighted Amit Zavery, our President, CPO, and COO, who’s been leading our journey to becoming truly AI-native! We also featured insights from Paul Hong, ServiceNow…


