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Worth Magazine Covers Brian Solis Keynote at SXSW 2026 – Augmentation Is the New Productivity

Worth Magazine Covers Brian Solis Keynote at SXSW 2026 – Augmentation Is the New Productivity

via Dan Costa, Worth My social feed is filled with ads telling me “Most people still use AI like Google….” and then they try to sell me some online course or collection of prompts. But there is truth to the cliche. Here at SXSW, the distinction between the AI-augmented and the AI-clueless keeps coming up. “Most people use AI to do what they already know,” Brian Solis, digital anthropologist and head of global innovation at ServiceNow, said on stage at…

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