Encyclopedia Britannica ran its business for almost 250 without disruption, until of course, Social Media democratized content and new user-generated resources such as Wikipedia changed everything. Up until recently, if you wanted to utilize Britannica’s services you could purchase the 32 volume Britannica, which has 65,000 articles, for just $1,400. Or, you can access it on the web for $70 per year. Britannica has just shifted the game back into its favor with the release of a clever and powerful…
Defining Social Media
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…
Social Media is Not Dead
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…
Travelers Take Flight to World Wikia – a Free, Editable Travel Directory
Gil Penchina of Wikia just gave me a heads up on their latest announcement. Travellers and contributors to its recently launched World Wikia project have already compiled over 1,000 original articles in less than one month. For those unfamiliar with the launch, World Wikia is a free, fully editable worldwide guide of places to go and things to do. The home page for World Wikia greats visitors, “Welcome to World Wikia a free travel directory that you can edit.” It…
