via Michael Rivo, Trail Blazers podcast,”Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best of all, I get to share them with you. I hope you find something that speaks to you and carries you into 2023 feeling inspired.” Educate…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on the Blazing Trails podcast, marketing guru Seth Godin and…
Building Trust in Digital Business
It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever. I recently stumbled across unpublished material that I wanted to share with you…
Trust in the Digital Age
“We do not see things as they are, we see them as we are.” – Source What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, Youtube, Twitter or pretty much any social network, with the exception of TikTok, on any given day, and you’ll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid…
Riding the Next Wave of Digitally Driven Innovation
The cloud is a key enabler of business transformation. IT leaders, business executives and digital transformation architects are migrating to the cloud to modernize operations enterprise-wide. I was invited by IDG/CIO and Microsoft Azure to share my views on cloud-driven digital transformation across private and public-sector institutions. Some of the topics we discussed include: Big data/analytics – how companies can turn data into insights and revenue growth using the cloud, analytics and other tools Workplace transformation – how technology is…
TheOofy: WhatsAround, Steem.it, Po.et… How Blockchain Sparks A Social Media Revolution
Ester Gritsaeva of fintech blog TheOofy recently wrote an article on the interesting confluence between blockchain technology and social media, quoting from Brian Solis’ public thoughts on the subject.
Lexology: VidCon 2018: What I Learned From My First VidCon Experience
At news aggregator Lexology, Farnaz Zanjani of Manatt Phelps & Phillips LLP recently wrote an overview of the 2018 VidCon conference, in particular citing Brian Solis’ keynote address.
Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…
The 6 Pillars of Social Commerce: Understanding the psychology of engagement
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and…
How do you increase social influence? Don’t think about the score
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or change behavior is truly measurable. Regardless of the answer, we are introduced to a new reality of social networking, an era where our actions and…
