The digital landscape continues to undergo a significant shift that will have profound effects on business this year. The challenge is that hardly any business leaders noticed. That’s not their fault however. Even through the impact of technology on business and consumer behavior was widely reported, in depth reports on what to do next or how this will affect their business specifically were scant at best. I’m sure you heard it from “experts” everywhere, “You need a Facebook brand page!…
It’s a Small World After All: The Top Global Web Trends
Social media is a global phenomenon indeed. Certainly Facebook, Twitter, Google+, in their own way, each make the world a much smaller place. The distance between any two people is shrinking as the number of network connections continues to proliferate. I’m sure you’ve heard at one point or another, that the distance between two people in an offline world is six degrees. In a recent Facebook study for example, the average degree of separation between two people in the network…
Survival of the Fitting: 10 important trends to survive Digital Darwinism
Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere. It’s no longer just survival of the fittest, but also survival of the fitting. Businesses must earn relevance and to do so requires much more than adoption of the latest technologies or launching endeavors in the latest social or app flavor of the month. Indeed, this post requires not only your pinterest, but your dedication and…
Looking Beyond 2012: Trends for Leading Transformation
Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… It’s a new year and a new set of predictions to set goals and expectations for 2012. I won’t bother you with the top 10 emerging social networks or apps to focus time and resources. Nor will I gaze in the crystal ball to reveal the five secrets to viral marketing and user/customer acquisition. Instead of adding my forecasts…
Digital Trends: Strategies for Reaching and Influencing Connected Consumers
In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault however. Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this will affect their business specifically were scant at best. I’m sure you heard it from experts everywhere, “You need a Facebook brand page! Why are…
Facebook Top Trends of 2009
Contrary to popular belief, Twitter wasn’t the only story of 2009. Facebook skyrocketed to over 350 millions users in 2009 and continued its rise to global pervasiveness becoming one of the top visited sites on the Web. As aspiring digital anthropologists and sociologists, we thoroughly enjoy and appreciate the trending topics readily available for review and analysis on Twitter. On Twitter, trends are defined and shaped by the shared interests published in the form of status updates that suddenly congregate…
Top Twitter Trends of 2009
Now that Twitter employs a Chief Scientist, we will benefit from the ongoing interpretation and publishing of Twitter behavior and activity to better understand how Twitter is constantly evolving. In a discussion with Robert Scoble recently, I suggested that Twitter also consider hiring a digital anthropologist or sociologist, to not only analyze and comprehend data, but also effectively observe cultures and shifts within this burgeoning online society in order to participate in and ultimately shape its transformation. As shared in…
Do Twitter’s Trending Topics Signify What’s Important to You?
Source On Twitter, trending topics offer a glimpse into the behavior and common interests of everyday users – as governed by time and attention. Prevailing themes represent the culmination of popular focal points that unveil characteristics of varying groups of users that transform and scale with events and trends. The question is, do trending topics symbolize the topics that are relevant to you? If trending topics collectively represent the state of conversations on Twitter, then perhaps “the wisdom of the…
