In an article called “Could Your Business Die from Digital Darwinism: Brian Solis Reveals,” Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, “We’re seeing businesses incorporate new technology into the organization, but it’s not just a technology solution….
The State of Social Marketing 2012
The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At…
Announcing: The End of Business as Usual
Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on. So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover. Officially introducing, “The…
