This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited) There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to…
Digital Darwinism: Who’s Next?
This is the first part in a short series to introduce The End of Business as Usual… Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the ability to even recognize its need at a time when we can actually do something about it. Sometimes, when we finally realize that change is inevitable, the vision or energy needed to push forward in a new direction is elusive. Or worse, when competitors recognize the…
Distributed Conversations and Fragmented Attention
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content. Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores…
The New Rules of Breaking News, Beware of Embargoes
Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background. The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting…
Techmeme Launches Top 100 Leaderboard, A New Resource for Tracking Influence
2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience. I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well. Whether you’re in technology or not, there are some very important movements taking place in the…
Social Media is Not Dead
Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…
Microsoft PR Sparks a Blogstorm of Support and Outrage
Image Credit: istartedsomething.com I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic. Welcome to Crisis Communications 2.0. Microsoft’s…
Engage or Die! ROI vs. ROP in Social Media
This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…
Lunch 2.0 ‘Web Expo’ Blowout at Hitachi Data Systems
Yesterday, I attended the Lunch 2.0 event at Hitachi Data Systems in Santa Clara (Isn’t everything better with “2.0” after it?). Jeremiah Owyang organized and hosted the event and credit also goes out to Mark Jen for starting the Lunch 2.0 event series. Your host, Jeremiah Owyang – Photo credit: Scott Beale / Laughing Squid Similar to STIRR and the SV and SF NewTech Meetups, the concept is really about bringing together the people behind the new “Silicon Valley” economy…
