Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
Introducing Your Friends, Fans and Followers
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement. We are defined by what we share and who we know and in the world of business, media, and…
