Guest post by Steven Van Belleghem (@steven_insites) One of the key challenges in the social business/conversation world is: how can companies honestly be customer-oriented. In my research, I learned that four pillars help companies to move forward in this challenge. These four dimensions are: Customer experience, Conversation management, Content marketing and Collaboration with clients. Customer Experience: people love to talk about your service and your products. It is the key driver of consumer conversations. Conversation: the story of my previous…
From Co-creation to Collaboration: 5 pillars for business success
Guest post by Steven Van Belleghem (@steven_insites) & Tom De Ruyck (@tomderuyck) In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve interviewed 17 C-Level executives working at 17 organizations, operating on a global scale. We wanted to get a clear view on the new evolution of structural collaboration in 2012 business live: in this article you can read our most important findings. We all know that collaboration…
