Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing. Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual. Enjoy… — In the…
Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations. Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem. Media and communications professionals must stay connected and work together now…
Twitter Tools for Marketing and Community Professionals
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities…
Facebook Connects Your Brand Across the Social Web
I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience. Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the ideas for new apps that were exchanged in almost…
PR 2.0: Putting the Public Back in Public Relations
Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way? I’m lucky to know one such person, Deirdre Breakenridge, and she has just published a new, must-read book, PR 2.0: New Media, New Tools, New Audiences. I’m honored to have my ideas, philosophies, experiences, and vision shared throughout the book. I’m even more humbled to have been asked to contribute the foreword. PR 2.0, as…
Zude, Where’s My Social Network?
One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what’s possible in the realm of social computing. The world maybe doesn’t need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over the web into one place – how we want, when we want. Zude officially announced in beta and allows users to grab elements from any social networking…
Distributed Conversations and Fragmented Attention
There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content. Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores…
Ladies and Gentlemen, The Conversation Has Left The Building
Earlier this year, I wrote “The Value of Online Conversations,” to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and decentralization of important online discussions. We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract,…
PR 2.0 = The Evolution of PR, Nothing Less, Nothing More
Source There are many of us running back and forth from the edge to the center who would love to drop “2.0” from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but there’s a reason I haven’t changed the name yet. The subject itself is a catalyst for healthy, informative, and motivating conversations. I was reminded of this as good friend Kami Huyse shouted on Twitter recently, “I hate PR 2.0…
Brandweek: Brian Solis on Facebook Becoming a Hub for Personal Brands
Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona. Excerpt: Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future. Facebook is the most legitimate and productive social network for business professionals on the Web today. This isn’t a…
