Socialbakers Engage 2020 is the largest, free online marketing conference, bringing together the best marketing minds in the world. he theme this year is the “The Value of Experience,” highlighting the importance of understanding what it takes to meet and exceed customer expectations at a time when consumers have put digital at the fore. Brian Solis will open the event with a special keynote exploring experience design innovation, “The Meaning of Experience: Humanity is the Killer App.”
What Your Business Needs to Know About Facebook’s EdgeRank
Facebook recently introduced the ability for brands to increase reach for important posts and updates, but that reach comes at a cost. The prices varies depending on how many fans you have in your community. This new feature coincided with changes to the company’s Edgerank algorithm, which is how Facebook automagically filters posts in and out of your stream. Similar to how Google’s PageRank sorts results to better match your search intention, Facebook uses Edgerank to ensure that engagement is…
