Source: Shutterstock (edited) Social Media is rooted in relationships, the dynamic interaction and collaboration between real people. We learned and continue to learn how to communicate in public forums, evolving our personal views on privacy and uncertainty as we transform from digital introverts to social extroverts. This is our industrial revolution and its reward for participation is relevance. The socialization of online societies democratized the publishing industry and equalized influence. The Social Economy Socialnomics is the study of what I…
The Benevolent Acts of Reciprocity and Recognition
Source: Shutterstock I believe if Social Media warranted a mantra, it would look something like this, āAlways pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.ā This is the credo I live by and something that has only been reinforced as part of my daily regiment, online and in the real world. Paying it forward and paying it back is the balladry of reciprocity, the undercurrent of social media…
The Golden Triangle
Source: Shutterstock Prior to keynoting the PACA conference in Miami, Maria Kessler, president of the PACA Association, asked me if I had read a recent post by Fred Wilson entitled āThe Golden Triangle.ā We were deep in conversation as I was seeking an alternate title for my next book that identifies the divide between brands, information, and consumers and how we can, as social architects and engineers, build the bridges between people, contextual relationships, and technology. While āThe Golden Triangleā…
The Rapid Evolution of Search
Source Over the past several weeks, leaders in the searchĀ industry launched an aggressive, veryĀ public series of campaigns designed to capture the elusive future of search mind and market share. TheĀ accelerated evolution of “real-time” search, introduced to us mostly through the adoption of Summize, which was eventually acquired to now serve as Twitter search, inspired bothĀ Google and Bing to release new iterations of its search engine to now include live Twitter results.Ā Bing also announced a deal with Facebook to include status…
Social Media Influencers are not Traditional Influencers
Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of…
The Competition for Your Social Graph
This is the unabridged version of my current contribution to TechCrunch, “In The Fight Between Facebook And Twitter, Which Oneās The Mac And Which Oneās The PC?“ Source Facebook is much more than a social network. Twitter is much more than an information network or serendipity engine. Each represent a dashboard for your attention, a foundation for conversations and collaboration, and a matrix for your social graph and contextual relationships. In other words, Facebook and Twitter essentially represent the entrĆ©e…
The Psychology of Twitter with Dr. Drew
Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails. Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks. Twitter is among those networks actively studied by many (myself included) as it seemingly defies the laws of natural flow and engagement.Ā The foundation that makes Twitter work is also the very…
Introducing The Social Compass
An excerpt from my next book… A compass is a device for discovering orientation and serves as a true indicator of physical direction. Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online. The Compass features the artistic talents of Jesse Thomas and JESS3 the…
NSFW: When Social Networks are Blocked for Your Own Good
Source: Shutterstock In Social Media, we indeed cast digital shadows. We are what we tweet and in the era of equalized influence and democratized digital content distribution, our reputation does in fact precede us. The very tools we use to satisfy our quiet flirtations with vanity as we channel our inner micro celebrity are in actuality the same platforms that can also unravel the fabric of our stature. Why does Social Media seem to lower our guard? Why do we…
Market Engagement Optimization (MEO) and Net Trust Score
guest post by Chris Heuer, Creative Catalyst with AdHocnium, Director of iStrategy Labs SF and Founder of Social Media Club Source: Shutterstock The Problem with Marketing (and markets because of it) For over 15 years I have been looking at the world of marketing, advertising and public relations and seeing things a bit differently. I was not alone. Countless others also saw the real need for systemic changes, or dare I say reform, across the board. The fundamental challenge became…
