Connected, empowered consumersāalso known as of Generation Cāhave come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. I recently published an ebook with IBM,Ā The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM! The goal of the ebook, and also this post, is to introduce readers to the differences…
5 important questions answered about the importance of social business strategy
Altimeter Group founder Charlene Li and I recently published a report that documented the 6 Stages of Social Business Transformation.Ā In the process, we discovered the most common mistakes and successes businesses experienced along their journey.Ā Ā What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives. – Only 34% of businesses feel that their social strategy is connected to business outcomes. – Just 28% of companies we studied feel that they…
![The Accidental Narcissist And The Future Of [Connected] Customer Engagement](https://briansolis.com/wp-content/uploads/2013/08/selfie_-_Google_Search-1024x650.png)
The Accidental Narcissist And The Future Of [Connected] Customer Engagement
Have you ever noticed that your Facebook News Feed is the digital equivalent to āItās a Wonderful Life?ā Perhaps youāve likened your Instagram stream to that ofĀ āLifestyles of the Digital Rich and Internet Famous.ā In each network, and across multiple social streams, youāre fed a visual buffet of seflies, travel, food, fashion, and celebrations. In assemblage, they tell the story of life well lived, or at least a life well curated. At the center of each of these experiences…
STUDY: Social Business Strategy ā Vision, Purpose and Value drive a new era of digital engagement
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasnāt until the mid 2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship. Suddenly the voice of the customer took on an entirely…
The 2013-2014 Social Media Landscape [Infographic]
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media. For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday…
Tune in with Twitter TV
Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. Thatās what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide second screen experience while watching television. And in many ways, TV may also serve as the second screen to those engrossed in…
L.L. Bean: The importance of relationships in CRM and social in CSR
This is a story about the bond between a brand and a customer and the importance of relationships to do good things together… Guest post by Steven Gadecki, Director of Digital Marketing at SONY Pictures Television – Follow him on Twitter My story begins when my mother bought me an L.L.Bean backpack when I first started attending Broome Community College (BCC) in Binghamton, NY. Little did I know at the time that this backpack would become the catalyst for the…
The New Social Producers
Miles Fisher may not be a household name, but chances are, you may have already seen his work. Perhaps youāve seen his Tom Cruise spoof in Superhero movie or the clip thatās still making the rounds on the Web. Or maybe youāve seen his clever rendition of āThis Must be the Placeā by the Talking Heads shots as a video homage to American Psycho. While many hopeful souls move to Hollywood with dreams of getting discovered and becoming the next…
Investing in the Mobile Enterprise
Your customers are not only becoming increasingly social, their digital lifestyle is fueled by mobile devices. Whether it’s a smart phone or a tablet, they are masters of the small screen experience and accomplished in the art of communicating with both their thumbs and their voice. The most riveting facet of the mobile revolution is not only what we’re witnessing, it’s what we’re missing in these important times of transformation. These connected customers or Generation C as I refer to…
Dear [insert business name], what’s your promise?
You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. Your employees are your number one asset, however the infrastructure of the organization has turned once optimistic and ambitious intrapreneurs into complacent cogs or worse, your greatest detractors. You question the adoption of disruptive…
