Are we seeing the Twitterverse through rose colored glasses? In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services. Just ask any social media “expert” and they’ll tell you that you must absolutely establish a Twitter account and commence the process of responding to…
Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics
When I attended TWTRCON in San Francisco and also the 140 Twitter Conference in Mountain View recently, the intent of businesses was perspicuous. Speakers and attendees were on hand to actively share, inquire, and learn about how to increase visibility, engagement, and brand presence on Twitter and other social networks. Equally paramount was the division of those who believe theyāre already successful on Twitter and those who have yet to discern measurable value for the long-term. The consensus defined engagement…
Time Spent on Twitter Soars by Over 3,700%, Facebook up 700%
I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing. According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year. Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse, experienced extraordinary growth…
Gazing into the Twitterverse
Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life). Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications,…
140 Characters Conference; Exploring the Disruptive Nature of Twitter
Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive…
Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You
Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered ā for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the āOprah-effect.ā TechCrunch’s MG Siegler also explored the process for estimating Twitterās path into the mainstream. What does 1.2 million new…
The Race to 1,000,000 Followers Sends Twitter and Social Media into Relevance and Irrelevance
Source Updated… It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers? This wasnāt yet another follower push open to just anyone on Twitter however, not even the Weblebrities who helped propel the popular micro community to an emerging, iconic pop culture status; it was (and at the moment, still is) a race between the worldās most visible celebrities and prominent media brands. Ashton Kutcher, a television and movie…
The Domino’s Effect
Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens when the employees of a franchise use online video to inadvertently cause a global domino effect that financially and emotionally impacts other franchises, employees, customers as well as bruising…
The Conversation Index
I admire the work of Valeria Maltoni. Over the years, we’ve shared our individual ideas and vision for discovering, monitoring, and measuring relevant conversations in order to effectively chart the corporate landscape and identify opportunities for mutually beneficial engagement and learning. We’ve decided to collaborate to weave our experiences and advice into one post that we hope helps you unravel the confusion stemming from value over hype when evaluating Social Media as a channel for presenting, interacting, and observing. As…
Social Media Influences Buying Decisions
On the heels of my recent post, “Is Social Media Recession Proof,” Forrester released new details associated with its latest research survey that links business buyers and their process of researching solutions to Social Media. Forrester interviewed business buyers to learn about their social activity, in this case, more than 1,200 technology buyers in the U.S., Canada, France, Germany and the U.K. with 100 employees or more in seven major industries. According to the responses, Social Media isn’t only limited…
