In an era of Digital Darwinism, no business is too big to fail or too small to succeed…this is your time. Many follow, but very few lead. Many compete to survive, but few compete for relevance. Do we listen to our customers? Do we truly understand them? Do we create experiences or do we simply react? The future of business comes down to one word…change. This is a new era that redefines everything. An era of empowered consumers and employees….
Build Bridges Between Aspiration and Realization
Hugh MacLeod is not only a friend, but also someone whose work I admire, follow, and respect. When he asked me to contribute a post for his evocative “Remember Who You Are” series, I responded posthaste. Throughout life, we’re introduced to so many important lessons and proverbs and most of the time, we’ll listen, but not really hear and embrace their message and purpose. Every now and then however, we’re introduced to something so profound that it changes our outlook…
The Future of Marketing Starts with Publishing Part 2
As social media moves from the edge to the center of adoption and practice, the future of marketing hinges on the ability for brands to evolve from the broadcasting of one-to-many sales and marketing messages to an authentic media company that creates and publishes meaningful and timely content. In Part 1, we examined the idea that every company is a media company: EC=MC, the various forms of pervasive media in the social Web, the need for editorial calendars, and how…
