Photo Credit: Gary Shaw I lamented over whether or not to write this post, but felt that it was absolutely necessary in order to stop any potential widespread panic after Dave Winer’s post that semi predicts the end of Bubble 2.0. According to Winer, “In the late 90s, we knew the end would come, and we knew what the end would look like — a stock market crash of the dotcom sector. So, if Web 2.0 is a bubble, and…
Are We Ready for Web 3.0?
www.3.0 Living in Silicon Valley has been an intoxicating and suffocating experience all wrapped up into a lavish party with gourmet food and cocktails poured through a block of chiseled ice. Everyday I live, breath, sleep everything two dot oh, and what started as a way of making the web more dynamic and interactive, is now one big pool of punch where programmers, marketers, and startup founders are the new rock stars and everyone wants to jump in to take…
Let’s STIRR Things Up A Bit – Web 2.0 Event Soars to New Heights, Part II
Part I of the STIRR 1.8 series featured the written wrapup report. Part II is our video report, complete with interviews. Alison McNeill was on hand to capture the excitement. Footage includes: Frucall Kongregate Krugle Liftopia Mycroft now Inchorus Swapthing Techdirt Video One – Rafe Needleman, Kongregate, Krugle Video Two – Liftopia, InChorus, Swapthing, TechDirt (note: turn your volume up) Congrats to Sanford Barr, Sean Ness, and Dan Arkind on the best STIRR yet. * The video project has been…
Google Tops $500 Per Share
Search leader, and start-up gobbler, Google (NASDAQ: GOOG) surpassed the $500 mark for the first time today. This is a significant milestone which only took a little over two years to achieve – making its initial public offering of $85 per share seem like a bargain today. And, if you think about it, it really has been a meteoric rise for the pair of Stanford University graduate students, Larry Page and Sergey Brin, to go from a garage to a…
Social Media Club Forms Working Group to Develop New Standard for Press Release
On the heels of its official launch, Social Media Club (SMC) formed the Media Release Working Group to begin development of the hRelease , a new standard for modernizing the traditional press release for a Web-centric world. The Media Release Working Group will work closely with the Microformats community, while evaluating other technologies such as XPRL, XBRL, and NewsML to establish a standard way of organizing, tagging, distributing, and sharing ‘official’ organizational communications among blogs and other online communities. The…
Reaching the Blogosphere Part Three – Finding Bloggers in Your Market
Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving . “Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ” Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR….
Auburn University’s Robert French Develops New Process for Social Media Press Releases
I just posted a short article recognizing Robert French’s new process through which students may practice creating versions of Todd Defren’s social media press release template. Read about it at Social Media Club. Tags: smpr, Social Media, social media optimization, Socialmediaclub, smo, new media, newpr, nmr, press release, pr, pr 2.0, PR2.0, press release,
New Media Release NMRCast #7
I joined Chris Heuer, Tom Foremski, and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. This was a interesting and informative episode that not only discussed the future of the NMR but also current examples by Todd Defren, Shel Holtz, and my agency, FutureWorks, as well as Todd‘s recent post regarding Top 5 Principles of Social Media News Releases. NMRCast #7 – “Real-world implementations” is available online here….
Social Media News Releases
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…
Six Degrees of Social Media
Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases. This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets. Some of the most influential, smart, and visionary people are already on board, including: Chris Heuer, Social Media…
