PR Stereotype In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services – most at the expense of the companies they represent. With Web 2.0 attracting mainstream attention, PR 2.0 (and everything 2.0) has become the holy grail. Suddenly almost every marketer now offers new media services trying to…
PR Online Convergence in Los Angeles
This Thursday, I’m joining Mr. Phil Gomes for a session on Social Media and how to raise public awareness using social networks at the PR Online Convergence conference in Los Angeles. I’ll be joining other PR and Web marketing leaders including, Eric Schwartzman, Jamie O’Donnell, KD Paine, Linda Zimmer, Sally Falkow, Mike Manuel, and none other than Jason Calacanis. This should be an interesting discussion because, as you know, I believe many PR people aren’t ready to jump into the…
Social Media Killed the Video News Release Star
Source With Social Media Releases (New Media Releases) in the spotlight again, I felt this was the ideal timing to introduce you to the Video News Release (VNR) redux. Ready or not, start brushing up on flash, screencasting, video production, online video networks, and Web marketing. Online video is the next frontier for the communications industry adding a new layer of engagement to any existing PR, marketing and web initiative. In my opinion social media has reinvented the VNR, putting…
Social Media Releases – Everything You Ever Wanted to (or Should) Know
The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike. Itās no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure. As a recap, the Social Media Release has been pushed by many influencers, including Tom Foremskiās public outcry for the death of crappy press releases; Todd Defren who offered…
PRWeek Responds to 3.0 Fallout
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era. My original article is here. Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0’…
PRWeek Claims Industry Enters Age of PR 3.0 ā They Couldnāt be More Wrong
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea. Excerpt from my post, āAnd let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.ā…
PR 2.0 Takes the Stage at Web 2.0 Expo – Part I of II
I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?” While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target: In the online world, PR has lately been viewed as out of fashion — blogs and social networks are “it,” and press releases are passĆ©… or are…
Tumblr – Tumbling between blogs, twitter and jaiku
How many unfinished posts do you have in your draft folder? Or, better yet, how many ideas do you have that you are hoping to get to one day. Well if you’re anything like me, a post is much more than simply sitting down, typing, linking, adding tags and then clicking the post button. And, this is an example of one such post. Enter tumblelogs. According to Wikipedia, “A tumblelog is a variation of a blog, that favors short-form, mixed-media…
Twitter Me This, Is Jaiku a Threat? Let’s Ask Those Defining the Landscape
vs. Breaking news! Ok not really. But Leo Laporte jumping ship and joining Jaiku has definitely sparked controversy. And, it set the stage for a series of discussions comparing and contrasting Twitter and Jaiku – thus leaving behind the few other competitors that seem to miss these important discussions online. It all started with Leo Laporte broadcasting a goodbye from Twitter – “Goodbye Twitter and Hello Jaiku.” The reigning king of Twitter, with over 4,400 followers, indeed left the community…
You.tv
There’s something to be said for the phenomenon that is amateur video on the Web. After earning Time’s Person of the Year, the “you” generation continues to drive the new web with each video and picture posted, tagged, and shared, every blog post and podcast, trackback, link, and comment, through every social bookmark, annotation, and search, all of the twitter casts, and micro and mobile text and IM updates we broadcast. Now, get ready for lifecasting. Lifecasting is the new…
