Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It’s true though. Think about how you approach marketing campaigns today and the picture will become a bit clearer. – You evaluate target demographics. – Develop strategic messages. – Conduct an audit or focus group. – Revise messages and fine-tune the plan. – Determine the broadcast mechanisms to push your content. – Go live. – Monitor the response. – Evaluate the…
The Future of the Social Media Release is in Your Hands
Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall. Each day new examples are emerging and will only continue to be showcased as Social Media…
TwitDir is the White Pages for Twits aka People on Twitter
When Twitter originally launched, it offered an integrated, basic directory search function. For one reason or another, it vanished over night. It was a disappointing move as I, like many, relied on search to catch up with friends that we knew were on Twitter, but we were all too busy to remember the IDs, let alone add them to our email signatures and business cards for future reference. TwitDir is one of the many cool third party apps that reintroduces…
WebGuild Hosts SEO for Web 2.0 at Google HQ
Daya Baran, president of WebGuild, let me know about an event that they are hosting on November 29 at Google. Event focus: * How web 2.0 companies can increase their traffic and ranking using search engines. * Why all content can’t be tucked away behind a membership login? * How to open up internal data to the search engines without compromising user privacy? * Structural barriers limiting indexability and maximizing the spiderability of web sites. Event description: Web 2.0 is…
Trexy Blazes the Search Trail
I missed Trexy at the recent SES show in San Jose. Co-founder Megan Hamilton was persistent, yet extremely polite, so I promised I’d follow through on a post. Trexy was started by brother and sister team , Nigel and Megan Hamilton. They grew up in Australia and are now living in London. They have been on a mission for the last four years to create the best search engine possible. With only sweat capital to spend, they rolled up their…
SES, Google Dance, STIRR – What a week!
I have held some of the most refreshing conversations at SES in San Jose this week, as well as attended incredibly insightful and helpful sessions. More to report once I can catch my breath. In the mean time, take a look at Lee Odden’s Online Marketing Blog for solid show summaries. Google Dance V was a blast last night – although I had to eat afterwards because the food wasn’t appetizing (AT ALL) – sorry Google Chefs! Tonight, from 7:30…
