Disrupt yourself — or be disrupted. We’re not easing into the future. We’re being thrown into it, wave after wave. And most businesses are still optimizing yesterday instead of inventing tomorrow. We now live in a Novel Economy — where change is constant, disruption is a given, and a mindset shift isn’t optional. The future is already here. And I believe it happens to you or because of you. The disruptions we faced over the years, political, societal, technological, aren’t…