Nivedya Varma of industry publication Marketing Technology Insights recently compiled an overview of advice for companies to use social media to garner more customer reviews, and quoted Brian Solis within the article.
Why Authenticity Matters
Guest post by Jeremy Toeman: Follow him on Twitter | Read his blog Source There’s a blog post on MobileCrunch regarding a PR firm having their employees/interns put up fake product reviews on behalf of their clients. For the younger folk in the industry, let me make sure it’s clear that these techniques are nothing new. The difference is in today’s world the risks associated with such a move are so much higher, as you are more likely to get…
