Since the dawn of COVID-19, brick-and-mortar retail has been thrust into yet another level of disruption. From e-commerce to mobile to social media to apps to a global pandemic, retail can’t seem to catch a break. But now, maybe they can. Consumers are now, not only increasingly digital first, they’re bound by a somatic marker that is COVID-19. The future of retail isn’t what it used to be. In this 50 minute, yes, almost one hour, conversation with Alicia Esposito…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the “experience economy,” a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, “Today, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
Retail Touchpoints Highlights Five Takeaways From Solis’s Keynote At The 2019 Retail Innovation Conference
Recapping Solis’s recent keynote in New York City, Retail Touchpoints reviewed the five innovative retail trends Solis says can help retailers stay ahead of the competition and keep up with consumers: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research for a unified view of the customer. Prioritize innovations that target the connected customer. Invest in cross-functional innovation pilots. Cultivate the necessary digital skills across the organization. Solis wrapped up by stressing the…
