The CRM software company Salesforce recently interviewed Brian Solis regarding tips and strategies for digital transformation, which they have included in a free report available for download at their website.
MarketWatch: This is how the smartest companies are leading the tech (r)evolution
As a digital analyst and anthropologist, I study disruptive technologyâs effect on business and society. I call this âdigital Darwinism.â Itâs a modern-day take of creative destruction through the lens of disruptive technology.
The effect of digital Darwinism on Corporate America is real, and itâs enlivened though evolutionary changes in people (customers, employees, and business partners) â how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?
iPerceptions: Customer Experience Must-Reads
We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.
CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon
It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.
“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”
MĂĄs Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’
La palabra âfracasoâ se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofĂa predominante de que promueve la experimentaciĂłn y el aprendizaje âFail Fast. Fail Forwardâ.
Search Strategy Marketing: Digital Business Transformation is Not Just About Technology
“Digital transformation is more than just digital; itâs about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s report by Brian Solis…
QuickBase: Digital Maturity â Who Gets the Ball Rolling? Brian Solis Interview
Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. âIf you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that itâs a far more human story. There are changes happening to and because of people in your markets,â he says.
Onalytica: Digital Transformation, Top 100 Influencers and Brands
âDigital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with âbusiness as usualâ practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.â
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
âIf you think of the wine and beer industries, many labels look the same â same shape, same back label, even similar websites,â Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isnât enough. âThe word âbrandâ means thereâs something behind it that becomes relatable and shareable, and that takes some work,â he explained. âA great product is not going to be enjoyed if people donât buy it and talk about it.â
Cominmag: Brian Solis Ă Lift
Tout va passer par lâĂ©motion que lâon aura susciter », relĂšve ce gourou de la Silicon Valley. Les gens ne se rappellent pas de ce que vous avez fait ou dit mais ils nâoublient pas lâimpression que vous leur avez laissĂ©. Vous pouvez avoir conçu le meilleur site, inventĂ© les produits les plus performants, cela nâaura que peu dâimpact sâils nâexpriment rien pour eux. »
Câest ce quâil dĂ©montre dans son dernier ouvrage « The Experience : when Business meets Design », un plaidoyer pour un design centrĂ© sur lâhumain.
