In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate. “Think about it Mark. You’re sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize. Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone…
Facebook is a Beacon for Bad PR
This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media. I’ve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it. It’s important to understand from the beginning that this…
Customer Service is the New, New Marketing
The topic of empowering your customers so that they become an extension of your marketing isn’t new. Transforming people into a surrogate sales force is the dream of any service organization. The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game. Over the next decade, customer service will fuse with marketing to become a holistic inbound, outbound campaign of listening to and engaging with…
The Pitch is Dead – R.I.P.
Scroll below to read with a white background. We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry. R.I.P. Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes. Hey, it happens to the best, and…
Bloggers Versus PR – The Aftermath and What We Learned
Aaron Brazell of Technosailor hosted an incredible and informative roundtable to discuss the state of PR, reporters, and bloggers. The conversation was focused on five questions and included the answers of Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Following is the complete Q&A; with my answers to help make it easier to read. The complete balance of everyone’s answers are available at Technosailor. (Also scroll down to the bottom to download this as a Word doc…
Now is Gone, Now Available
Wow. It’s real. Now is Gone is now officially available. The book that Geoff Livingston and I worked on together is finally out there and I am humbled. It’s currently available on Amazon and Bartleby Press (autographed edition). For those on the West Coast, we’ll be hosting a launch party in early December and for those on the East Coast, we’ll see you in either December or January. Thank you Geoff for this opportunity and thank you to everyone out…
Blogworld Expo: Building Relationships with Bloggers
Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson (btw, thank you Chris for sparking some of the most important and invigorating discussions to take place in PR in quite some time). I was invited to join Marc Harty of PR Traffic to speak about how and why to build relationships with bloggers at Blogworld Expo in Las Vegas. The room…
PR Roundtable Discussion: Advice on Media and Blogger Relations
Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants. Question 5: What advice would you give to your own industry in engaging the other…
Blogworld Expo – PR Do’s and Don’t’s
I participated in the PR Do’s and Don’t’s session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it! The number one takeaway from the session is that PR needs to remember that whether dealing with reporters or bloggers, it’s all about people, relationships, and adding value. And at the end of the day, Public Relations is the responsibility…
PR Roundtable Discussion: Outing Bad PR
Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants. Question 4: Is “outing” a wayward PR agency or individual an effective way of dealing…
