Taking a step back from the highly publicized and globally viewed online game show series, “Get It or Don’t Get It,” I am still shaking my head wondering at what point the communications industry stopped paying attention to the need for evolution. Millions of bloggers (not to mention journalists) use traditional releases to write stories everyday. Customers read SEO press releases in Yahoo and Google to make decisions. The idea behind the new media release is to improve the foundation,…
DEMO 07 Though Pictures
I’m at DEMO – unofficially working with Ephraim Schwartz and Steve Fox of Infoworld. I’m snapping a ton of pictures and they’re running them in online stories and their DEMO slideshows. Pictures are worth a thousand words….so, I’ve decided to cover DEMO as more of a photo journalist than a live blogger. UPDATE: Here’s a link to the entire album of 300 pictures from the event. I’ll write a more formal review of the show – post DEMO unfortunately –…
DEMO 07
Photo Credit: Rob Lee Well, I’m getting ready to head on over to Palm Spring to attend the DEMO Conference. Now in its 17th year, the DEMO conferences are known for launching important new technologies into the national consciousness. DEMO 07, taking place January 30 – February 1 in Palm Desert, CA, will introduce 68 carefully vetted products andservices to an audience of investors, business development executives, media, pundits, and fellow entrepreneurs. DEMO features a mix of both consumer-oriented and…
Silicon Valley NewTech Meetup – January 2007
by Alison McNeill of FutureWorks Now with over 959 members, the Silicon Valley NewTech Meetups are bigger than ever. That’s great news for companies like the ones below who want to get noticed. This meetup tool place in Palo Alto, where roughly 100 gathered to hear about some of the hottest emerging companies on the Web 2.0 scene. Drumroll please. First we have… CoFounder: Kai XuinChorus is a platform for collaborating on projects with thousands of other people on the…
Media 2.0 Workgroup Forms – Joining the Conversation
Web2.0 has a workgroup, and now those dedicated to advancing the world of democratized media, now have the Media 2.0 Workgroup. The Workgroup is a collection of shared voices in the New Media landscape. You can subscribe via one feed or grab the OPML. “The Media 2.0 Workgroup is a group of industry commentators, agitators and innovators who believe that the phenomena of democratic participation will change the face of media creation, distribution and consumption. Join the conversation…” – Chris…
Attention Traditional PR, Step Away from the Social Media Release – aka hRelease
I came across a post that really smacked me in the face with a stinging sense of reality. You can’t help everyone grow; only those that realize they can. We just have to do a better job of reaching everyone else to help lay a more informative foundation for people to cause change. Regarding the Social Media Release, it’s not social media. The Social Media Press Release still adheres to the antiquated notion that public relations means appealing to the…
PR in the Long Tail
In hispost, “Long Tail PR: how to do publicity without a press release (or the press),” ChrisAnderson asks “But what of the Long Tail of media–all those new influentials, from the micromedia of Techcrunch and Gizmodo to individual bloggers? And the social news aggregators like Digg and our own Reddit? They’re where the most powerful sort of marketing–word of mouth–starts, but most of them don’t want to hear from a PR person at all.” Exactly. Who wants to hear from…
PR2.0 Ranked as One of the Top Marketing Blogs
With all of the craziness and mind-numbing action associated with CES, I almost missed a couple of huge achievements for PR 2.0. It all started with Stumpette’s ranking of A-list PR blogs, where PR 2.0 ranked towards the top of the bunch based on Alexa rankings. Then a few days later, Todd And complied a list of the Power 150 Top Marketing Blogs, where PR2.0 has hovered in the 90s. This must have taken quite sometime to produce, so hats…
Social Media Killed the Press Release Star
A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few…
CES Welcomes Bloggers – Changes the Future of Event Marketing
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why? Because for a 40 year old show, CES is still making headlines – and I’m not just talking about the latest in electronics or gadgets either. This year, CES recognized bloggers as legitimate media. Finally…a huge validation for citizen media. This year, CES contracted the folks behind the behind Business Blogging Summit to screen and qualify bloggers for official media credentials. Why…
