The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike. It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure. As a recap, the Social Media Release has been pushed by many influencers, including Tom Foremski’s public outcry for the death of crappy press releases; Todd Defren who offered…
Social Media Releases – Everything You Ever Wanted to (or Should) Know
The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike. It’s no longer a matter of if, nor when, but now a matter of practice and evolution in order to determine success and failure. As a recap, the Social Media Release has been pushed by many influencers, including Tom Foremski’s public outcry for the death of crappy press releases; Todd Defren who offered…
PRWeek Responds to 3.0 Fallout
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era. My original article is here. Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0’…
PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea. Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”…
PR 2.0 Takes the Stage at Web 2.0 Expo – Part I of II
I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?” While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target: In the online world, PR has lately been viewed as out of fashion — blogs and social networks are “it,” and press releases are passé… or are…
Twitter Me This, Is Jaiku a Threat? Let’s Ask Those Defining the Landscape
vs. Breaking news! Ok not really. But Leo Laporte jumping ship and joining Jaiku has definitely sparked controversy. And, it set the stage for a series of discussions comparing and contrasting Twitter and Jaiku – thus leaving behind the few other competitors that seem to miss these important discussions online. It all started with Leo Laporte broadcasting a goodbye from Twitter – “Goodbye Twitter and Hello Jaiku.” The reigning king of Twitter, with over 4,400 followers, indeed left the community…
Geoff Livingston Interviews Me for Diary of an Ad Man
I recently conducted an interview with Geoff Livingston who authors the well known blog, “Diary of an Ad Man.” We covered a wide range of hot topics including PR 2.0, Silicon Valley vs. the rest of the world, Web 2.0, the future bust, Social Media, Media 2.0, Corporate Blogging, and how to fix the PR industry. It not an easy discussion on any of these fronts, but it definitely ignites thinking and also warrants several individual posts. Here’s the intro:…
Extending My Support to Kathy Sierra, Maryam Scoble, and All Victims of Threats and Bashing
I can add nothing that hasn’t been said in the worldwide, frightening discussion regarding the death threats made to Kathy Sierra and the unnecessary bashing of Maryam Scoble and other bloggers through hate posts and comments. It is absolutely sickening that anyone would have to live life afraid of leaving their own home or have their brilliance silenced because their health is severely affected by fear. Anonymity is unfortunately a cloak of courage which shrouds some people with a false-sense…
Infoworld to Fold Print Edition – Will Remain Online
IDG is expected to announce that it will stop publishing the print edition of Infoworld, its enterprise-focused technology weekly magazine. Reports from Valleywag and Sam Whitmore’s Media Survey also have confirmed rumors. Infoworld has provided technical analysis and reviews on key products, solutions, and technologies for almost three decades. This is not unlike every challenge that most tech magazines, and magazines in general, face in the current shift to online, socialized media. In the last boom, many publications profited from…
Journalism is not Dead, but Newspapers are Dying
On the heels of Infoworld’s news that it is shuttering its print version and shifting its business towards events and online publishing, Tim O’Reilly reports that the San Francisco Chronicle is also in dire straits. Indeed, traditional journalism is a dead man walking, but don’t confuse newspapers with news. Reporting news on the other hand, is thriving in ways never before possible thanks to blogs, communities, networks, everywhere messaging, and everything else that defines the pervasive social media landscape. According…
