The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At…
The Pivot Story Arc
During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story for the Pivot Conference and while I was sharing it with the team, I thought that I would also share it with you here. Why?…
Report: The Rise of the Social Advertising
To download the full Pivot report, please click here… We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention…
The Top 10 Marketing Sites for Social Media Marketing Trends
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one… The Top Marketing Sites for…
Pivot: Your Questions Answered, Part 3
As the host and editorial director for this year’s Pivot Conference, I asked the first wave of registrants what they’re looking to learn leading into the conference. The questions, I imagine, are shared and therefore I am sharing the answers to hopefully hel youp. Here’s part 3 of 3. Follow the links to read part 1 and part 2 . Q: How should brands think of advocacy in their campaigns? There are advocates and there are influencers. The idea is…
The Pivot Conference: Your Questions Answered, Part 2
As the host and editorial director for this year’s Pivot Conference, I asked early registrants what was on their mind. I received a fair amount of questions and wanted to share the answers with you here in case you’re thinking about similar topics. Here’s part 2 of 3. You can read part 1 here. What 3 things are mandatory when building and sustaining a community? The first thing is to realize that consumers most likely do not want to build…
The Pivot Conference: Your Questions Answered, Part 1
The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year’s theme focuses on an important shift in marketing as brands respond to “The Rise of the Social Consumer.” As the host and editorial director for the event, I asked early registrants what it was that they wanted to know as they prepare for the event this Fall. I took some time to answer their questions and will…
Report: Brands Pursue the Social Consumer
The Pivot Conference is unique in its focus of seeking and dissecting branding’s next revolution: The Rise of the Social Consumer. In October 2010, the inaugural event took place in New York, uniting brands, agencies, and industry experts to share insights, best practices and also explore the horizon for relevant emerging technologies and methodologies. At the end of 2010, the research team at Pivot conducted a survey among its 700-plus attendees to reveal 2011 challenges, opportunities and the plans to…
At the Pivot of Business, Marketing and Media
I am certainly no stranger to the conference circuit. Over the years, I’ve helped many friends organize conferences, advised organizers on programming and positioning, and presented at or attended scores of others. It is at these conferences where I am fortunate to meet and support many friends and new friends alike while also learning from the wisdom of my peers. Nothing will change…I’m passionate about all of the above. But, I do have some news to share with you… As…
