Studying the impact of innovation on business and society

Tag: OPPOSITE approach

Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast

Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast

Solis was interviewed on the Modern Marketing Engine Podcast by host Bernie Borges (on the Vengreso platform) in an episode titled, “Digital Transformation Takes an OPPOSITE approach.” Borges said, “Brian’s focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.” Through Solis’s research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many…