Credit Volgens Brian Solis wordt de toekomst van AI momenteel verkeerd geframed door headlines, algoritmes en invloedrijke stemmen binnen de industrie. Hij stelt dat we ons midden in een van de belangrijkste technological verschuivingen ooit bevinden, maar dat het publieke debat daarover intellectueel misleidend is geworden. Zoals hij zelf scherp verwoordt: “AI’s biggest challenge right now is not only technical. It is narrative.” Aan de jan kant domineren utopische beloftes, aan de andere kant doemscenario’s over massale werkloosheid en economische…
AI Doesn’t Take Jobs, It Creates Them: Jensen Huang’s Reality Check for the AI Alarmists and Doom-Sayers
Right now, AI narratives seem to be propagating an ROI of return on ignorance instead of a more productive ROI, “return on intelligence.” Enterprise leaders are currently navigating a critical transition toward AI-native operating models, yet AI adoption is stalling due to a fundamentally flawed narrative. Instead of focusing on strategic growth, the leadership conversation is paralyzed by speculative doomsday prophecies, a paralyzing fear of change, and a narrow focus on task automation for cost-cutting. This alarmist approach to the…
The Art of Storytelling in an Era of Connected Audiences
Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen. Little did they know, the audience would become storytellers in their own right. That signal, that certain spark to break the fourth wall to connect with audiences had since extinguished. The world moved on. Now, everyone was connected and everyone not only had stories to tell and experiences to share, there were devices, platforms and channels to…
A Manifesto for Building Relationships in the Digital Era
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to…