In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brand’s moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book “What’s The Future of Business?” These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…
MyCustomer.com podcast with Brian Solis: How to deliver CX in the age of digital distraction
Chris Ward, editor of MyCustomer.com, the leading destination for guidance on engaging and serving customers across their entire journey, talks to Brian Solis about: – The negative effect digital distractions are having on society – The role businesses play in creating experiences that are designed to distract – Some of the positive changes both business and human beings can put in place to avoid the curse of digital distraction. Listen to the podcast here: https://www.mycustomer.com/content/brian-solis-how-to-deliver-cx-in-the-age-of-digital-distraction
