It’s said that there are two things certain in life…death and taxes. We can also add the certainty that a great divide will always exists in each generational shift. The “generation gap” as it’s formally called, represents the difference of opinion between one generation and another regarding beliefs, politics or values. Depending on the situation or circumstance, this gap can foster debate, ignorance and even contention, often pitting younger people against their parents, grandparents, teachers, managers and fellow citizens. But,…
Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences
Napa Valley, what a wonderful place to visit. Some of my favorite wineries are in Napa. Paraduxx, Far Niente, Harlan, Mascot, Nickel and Nickel, Chandon, Domain Carneros, Cuvaison, Schug, just to name a few. Napa is also a wonderful place to work. And, I recently had an opportunity to do so when I was asked share my vision of the future at the Senior Living Innovation Forum. I’m not an expert in senior living care nor am I a master…
We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there
It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
Marketing to Generation Z starts by unlearning traditional marketing principles
Guest post by Connor Blakley (@BlakleySpeaks), a serial entrepreneur, adviser, speaker, and youth marketing/branding strategist. He’s also a teenager and someone whom I mentor. Connor was named as the ¨#1 High School Entrepreneur to Watch in 2016¨” by StartUp Grind Generation Z, America’s youngest generation (Born in 1996 or later) has never lived in a time when the barrier to real-time information and communication has been nearly nonexistent. By 2020, Gen Z will account for 40% of all consumers, making it more important…
Help! My Boss Is a Millennial (and I’m not)
Guest post by Liza Bennigson (#StartupMom), a non-millennial’s take on the millennial mindset I’m not your typical start-up employee. I’m 37 with two young kids, and I still have an iPhone 5. My idea of a wild night is staying up till 11pm to watch The Voice. My boss, the CEO and co-founder of our start-up, is 26. Constantly on the go, Jayne Ronayne can talk, type, text, walk and drink coffee at the same time. She is at some networking event or…
Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle
What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that…
Thanks Millennials! The Digital Revolution is Only Just Beginning
Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over, exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed…
Five Trends Shaping the Future of Work
Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years….
Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z
How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children) If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you…
The Millennial’s Guide To Surviving Corporate America
Guest post by Michael Price (@michaelpriceles), millennial and author of “What Next? the Millennial’s Guide to Surviving and Thriving in the Real World” A new generation has emerged and they now make up 36% of the U.S. workforce (source: U.S. Bureau of Labor and Statistics). Many have called them lazy, entitled, and unprepared to take on the challenges of the real world. They can often be seen walking into a hiring manager’s office with a gold star on their shirt,…