At AI Week in Milan, I had the privilege of representing ServiceNow on a stage filled with people thinking seriously about the future of artificial intelligence. Rather than offer another tour of tools, trends, and predictions, I wanted to challenge the premise guiding much of today’s enterprise investment: that applying AI to the existing business is the same as transforming it. It isn’t. Most organizations are using AI to accelerate processes, automate tasks, increase output, and extract efficiencies from operating…
ServiceNow’s Head of Global Innovation Brian Solis to Open AI Week in Milan, Italy
ServiceNow will take center stage at AI WEEK 2025 with Brian Solis, Head of Global Innovation, one of the leading experts in digital transformation and innovation strategies. During his talk, Brian will explore the evolution of Artificial Intelligence in the business landscape, the growing role of AI agents, and the need for a new leadership mindset to drive AI-powered enterprises. A valuable contribution made possible thanks to the collaboration with ServiceNow. 📆 May 13-14, 2025 | Milano Fiera Rho 🎟️…
Culture 2.0: Why a Digital Culture is a Competitive Advantage
Ah, the days when we could travel for to conferences. I’d like to share one fond memory with you because this topic is only more relevant in a post-pandemic world. I was invited to give a keynote presentation at Social Business Forum X in Milan. The theme of the presentation was the importance of building a digital culture to compete in an era of “digital Darwinism.” At the center of it, is not technology, it’s a renewed human-centered approach to employee…


