I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments. First, Y! Mash is cute. Yes, cute. It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at…
Crisis Communications 2.0 – Apple and the iPhone Price Bomb
One week following the aftermath, it’s worth another look to dissect and analyze what went right and what went horribly wrong in order for PR people to understand how to prevent crises and also know how to react when they inevitably arise. Gasp. Is it true? Can apple actually “do” wrong? Yes indeed, but before you can call em on it, Steve Jobs swoops in and saves the day, again. Yes, we all know by now that Apple reduced the…
Facebook is the Hub for Your Personal Brand
As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience. But Facebook is much more than a social network. Its infrastructure facilitates profile and presence aggregation, channeling all online activity…
Now is Gone Book Cover Ready to Print
Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon. Thanks again to Geoff Livingston for including me in the development of this book. Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions. Connect on Twitter, Jaiku, Pownce or Facebook.
Lifestreams Channel Online Activity, Creating Rivers of Relevance
Lifestreams are back in the spotlight again thanks to the most recent meme started by Steve Rubel, except this time, the popularity of flow, aka presence applications, such as Twitter, Pownce, Jaiku, and Tumblr is much greater and expansive than the last time the topic circulated the blogosphere. As the idea starts to move along the bell curve, people are realizing the potential for aggregating information and broadcasting a focused channel of relevant content – on both sides of the…
Now is Gone Set to Publish in Late October
Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him. The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007. This was a very revealing…
Crisis Communications 2.0 – The Skype is Falling
Take a deep breath. On August 16th, the unthinkable happened for the millions of Skype subscribers around the world. For two days, they were left stranded without the ability to make Web-based phone calls or even chat with one another, sending everyone back to the very communications devices they were so intent on leaving behind – email, phones, and instant messaging. For two days, basically everyone subscribed to the Skype “Out” service literally. So when your service goes down, what…
PRWeek Interviews PR Pros on the Ascendancy of Facebook
PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet. PRWeek is the primary (traditional) source for news and information in the PR industry. Author, Alexandra Bruell, explored why PR…
Building a Bridge Between Your Story, Bloggers, and People – Part I
To all of you advanced new media PR professionals, this post may seem a bit remedial in comparison to some of more technical and exploratory subjects we usually cover. Last year I ran a series covering blogger relations Forward Moving, a specialized blog dedicated to PR education. Due to unexpected demand, I’ve been asked to update these posts and re-run them as an ongoing series. I’m happy to do so. I’ll try to double up on posts to make sure…
Social Media Manifesto Makes Junta42’s Most Popular Articles of the Week
The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so. Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members. Junta42 is new expert and user-generated search engine…
