Jeremiah Owyang has concluded that some conversations are moving to Twitter. He’s right. According to Owyang (who’s a good friend, so it’s strange to refer to him in the AP format), has experienced 2,000 referrers from twitter to his blog in last 30 days. Obviously, it’s a very popular topic as his comments have skyrocketed to over 200 and it’s not slowing down. Some conversations are also migrating to Facebook, Pownce, Jaiku, and across other social networks and micromedia communities….
The Blog Council, Intentions vs. Execution
Behind these closed doors, a virtual council of big business marketers will meet to discuss how to best engage with people through blogs and all forms of social media. The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs. Founding members include the leading companies from a diverse range of business…
Mark Zuckerberg Listens and Responds to Beacon Crisis
In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate. “Think about it Mark. Youāre sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize. Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone…
Facebook is a Beacon for Bad PR
This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media. Iāve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it. Itās important to understand from the beginning that this…
Customer Service is the New, New Marketing
The topic of empowering your customers so that they become an extension of your marketing isn’t new. Transforming people into a surrogate sales force is the dream of any service organization. Ā The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game. Over the next decade, customer service will fuse with marketing to become a holistic inbound, outbound campaign of listening to and engaging with…
Taking a Moment to Promote Now Is Gone
What a week! On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use social media to engage your customers. Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone…
The Pitch is Dead – R.I.P.
Scroll below to read with a white background. We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry. R.I.P. Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes. Hey, it happens to the best, and…
The New Rules of Breaking News, Beware of Embargoes
Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background. The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting…
The Art of Letting Go: Now Is Gone Podcast Series #3
On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone. Message control is the antithesis of social media, which enables people to communicate The video āThe Break-Upā serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along Companies will lose their customer relationships if they donāt learn how to…
Now is Gone, Now Available
Wow. It’s real. Now is Gone is now officially available. The book that Geoff Livingston and I worked on together is finally out there and I am humbled. Itās currently available on Amazon and Bartleby Press (autographed edition). For those on the West Coast, we’ll be hosting a launch party in early December and for those on the East Coast, we’ll see you in either December or January. Thank you Geoff for this opportunity and thank you to everyone out…
