Studying the impact of innovation on business and society

Tag: marketing strategies

Brian Solis Shares His Views on Changing Corporate Priorities From Bottom Line to Overall Impact on on Accentureā€™s new podcast ā€œMarketing Disruptedā€ with special host Amber Mac

Brian Solis Shares His Views on Changing Corporate Priorities From Bottom Line to Overall Impact on on Accentureā€™s new podcast ā€œMarketing Disruptedā€ with special host Amber Mac

Solis was a recent guest on ā€œMarketing Disrupted,ā€ a new Accenture podcast hosted by Amber Mac with Brent Chaters. The series explores the evolving demands for CMOs and their organizations to thrive in the age of digital disruption. Solis was featured on an episode called ā€œWalking the Walkā€ that also included guests Michael Masterman and Alexander Lvovich. Solis opened his segment by talking about how companies are being forced in this day and age to think not only in terms…