I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks. There is another emerging platform worth discussing as it is quietly growing into an alternative solution to the disparate communities that are pervasive throughout the social web. Ladies and…
Is Twitter a Viable Conversation Platform?
Twitter has us in a flutter. Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination. Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal – all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg’s Kevin Rose, ultimately learned that Twitter’s momentum was untouchable….
BusinessWeek Seeks Guidance on Who To Profile in Social Media
Stephen Baker and Helen Walters of BusinessWeek recentlyĀ asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its āvoice of innovationā series. Who is truly the most innovative force within social media? Whoās really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about? The submissions are in and Iām honored and humbled to be included in the list of candidates. Now,…
TechCrunch Kills The Embargo, But PR Holds the Smoking Gun
Disclosure, I am a contributor to TechCrunch and I have had my fair share of embargoes broken by various reporters and bloggers over the years. In some cases, we trusted the wrong people. Credit In what is sure to come as an absolute surprise to the tech PR industry, TechCrunch proclaimed that it will no longer honor embargoes, unless they’re granted exclusivity. The move was triggered by a growing pattern of underhanded and also irresponsible behavior in the backchannels of…
Now is Gone Celebrates First Anniversary
On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators. As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones: – Thousands of people have read the book – Weāve received hundreds of thank yous from folks who said it changed their business life – Now Is Gone received more…
Where the Streets Have Names: Learning from Bono’s Facebook Dilemma
Source What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge. According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook. The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile. Jane Smith (name changed for purposes of this…
Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change
Nike, this may be one of those times when you follow your own slogan. Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present. It’s quite the spectacle and…
Twitter Tools for Marketing and Community Professionals
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities…
Redefining the Echo Chamber to Excel in an Economic Crisis
My latest post is now up on TechCrunch. What follows is the unedited director’s cut. The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to ācross the chasmā to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what theyāre introducing and in turn, evolve the product/service based on…
In A Down Economy, Tomorrow’s Leaders are Born Today
Thomas Kinkade According to news makers, analysts, and experts and their constituents, the sky is falling. You can’t run away or hide from this very grim reality. While we are in throes of a major financial crisis, it is during the most difficult of times when character is truly tested and defined. Panic only leads to the further declination and eradication of progress. Yes the market is slipping. Yes, the financial market is resetting. But the U.S economy, actually, the…
