The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr.  It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou CrĂšve and I wanted to share it with you here. It was the kind of conversation you have in a cafĂ© in Europe over a glass of champagne…and although this was…
