What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced. However, with the unstructured proliferation of social media within…
How Can I Help You Engage?
One of the most difficult tasks that I face when discussing Engage is the dance I perform between author and promoter. The balance is never clear, but intention is what I hope speaks volumes. Engage is a handbook for anyone working in new media. For executives, it will help you lead transformation. For champions, it provides you with the insight to win support. For business owners, it empowers you to compete for attention and customers and expand your footprint. The…
PeopleBrowsr Centralizes Conversations & Relationships: Introduces A Dashboard for Social Networks
Over the last several months, Iāve had the distinct pleasure and honor of working with some of the most visionary people online to develop a solution that WE, as social architects, need to stay connected, and also, centered. Iāve invested a significant portion of time and energy into the support, development, and refinement of an ambitious project led by Jodee Rich. I did so, because I believe that it is one of the most compelling and promising services for uniting…
In the Social Web, We Are All Brand Managers
Source Effectively organizing, curating, showcasing, and managing a strategically curated online personal, professional, and corporate brand is critical to how our peers, those we already know and the others we have yet to meet, perceive us in the real world. Everything we share online, the comments we leave, the posts we publish, the pictures and videos we upload, the updates we tweet, the statuses we broadcast in social networks and lifestreams, contribute to disparate digital recreations of how people perceive…
