Studying the impact of innovation on business and society

Tag: macbook

Apple’s New Wireless Keyboard is a Work of Art

The Movado Museum earned its name for a reason. The original Movado watch was a fusion of beauty, modern design and technology. In 1960, it earned a place in the permanent collection of the Museum of Modern Art, New York. Apple, a company long associated with ground-breaking designs, has outdone itself with the introduction of its new wireless bluetooth keyboard. Yes it’s a keyboard, so writing a review of it based on that functionality would be boring. I’m simply taking…

Microsoft PR Sparks a Blogstorm of Support and Outrage

Image Credit: istartedsomething.com I just read over on Techmeme that Microsoft PR may be digging itself deeper into another potential PR fiasco. There is a blogstorm out there with dozens of bloggers, myself included, casting opinions. Many of which I don’t necessarily agree with. I had to find out for myself, so I contacted several of the privileged bloggers who already have the notebook as well as other PR leaders to discuss the topic. Welcome to Crisis Communications 2.0. Microsoft’s…