Brian Solis was invited to keynote Brand Week Istanbul on the world stage. Following is a short summary of his presentation by HABER TURK. Translation via Google Translate Being human in the 21st century Brian Solis was at Brand Week Istanbul World Stage with his presentation on the theme ‘Being Human in the Century’ in terms of brand experience. Stating that we should think of brand experience as a personal experience in the 21st century, Solis says it is critical…
The rise of Generation-C…and what to do about it
I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. I refer to this generation as Generation-C. Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that…
