On March 31st, 2026, Brian Solis posted the following on X. IKEA deployed an AI chatbot named Billy to handle level-one customer service inquiries. It reportedly resolved around 47% of those engagements without human escalation. Most companies would have celebrated the labor savings and stopped there. Cost takeout right? But the more interesting move was to study the other cases Billy could not resolve. Those unresolved inquiries pointed to customer demand for interior design help. IKEA responded by spinning up…
Brian Solis Joins Be Customer Led Podcast to Reimagine Customer Experience in the Age of AI
In this episode, we welcome Brian Solis, Head of Global Innovation at ServiceNow, a nine-time best-selling author, keynote speaker, and digital futurist. Starting the conversation, Brian shares the inspiration behind his latest book, “Mindshift”, and emphasizes the importance of empathy and a truly customer-centric mindset. Through examples from Amazon, Disney, and IKEA, Brian illustrates how organizations can create meaningful and memorable experiences that drive both loyalty and growth. The conversation also explores the evolving role of AI, shifting from automation…
AInsights: AI-Powered Enterprise Use Cases in HR, Customer Service, Payments, Retail, Automotive, Manufacturing, Supply Chain, and Pharmaceuticals
AInsights: Executive-level insights on the latest in generative AI…. In my work at ServiceNow, we constantly host executives in our global innovation centers. AI is the number one topic everyone wants to explore. And in those meetings, I’m often asked to share use cases that go beyond innovative workflows to demonstrate how organizations are using AI to reimagine operational and business models entirely. I wanted to share some interesting examples with you in this edition of AInsights. The world’s largest…