Studying the impact of innovation on business and society

Tag: hybrid

Generation Novel hybrid workers bring new demands and risks

Generation Novel hybrid workers bring new demands and risks

During the pandemic, Brian Solis’ research at Salesforce led him to coin two important trends, the Novel Economy and Generation-Novel, to describe how the pandemic reshaped customer behaviors to set the stage for a hybrid post-COVID 19 economy. Ariba, a Hewlett Packard Enterprise company, cites his research in a new report, “A hybrid workplace for a hybrid workforce: Is your business ready to support Generation Novel?” As coined by digital analyst Brian Solis, those who belong to Generation Novel are…

Lexus Debuts Darkcasting: A New Social Web Series

I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously. I was cast in the series without obligation to blog or tweet. But, I…

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