by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on theĀ Blazing Trails podcast, marketing guru Seth Godin and…
Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation
What role do you want to play in the future. It will happen to you or because of you. You have more power and potential than you may realize. “Change doesn’t have to just come from the top. Change can come from the middle. I’ve seen…companies where you have culture and you have momentum and you have success. So, you can change up and down, left and right, inside out, outside in, you just have to believe that you can.”…
Humanly Possible: A LifeScale Approach to Scaling Your Life Toward Creativity and Happiness
I’ve known Bryan Kramer and Courtney Smith Kramer for many years now. We’ve become real world friends, plus our families spend time together. Truth is, it’s never enough time. Bryan invited me to be on his podcast, “Humanly Possible.” What a special time. I’d like to share it with you. IN THIS EPISODE: Persuasive design Reverse engineering the addiction to social media Helping businesses navigate these unprecedented times QUOTATIONS FROM THIS EPISODE: āIt wasnāt a big leap of faith at…
All This Technology is Making Us More Human
Part 2 of 2 I once had the honor of giving a TEDx TalkĀ in San Francisco. I’ll never forget it. Even though I speak for a living, speaking at TED honestly terrified me. There’s something about the TED stage, the big ideas and the iconic personalities who have graced it over the years that has a way of grounding and even intimidating you. The experience was so powerful and life-changing, I sought to subject myself to the jitters and butterflies…
The Future of Customer Engagement Starts with an Upgrade in Human Perspective
Have you ever met someone with whom you instantly connect? Someone so welcoming yet wise and humble but so special that you become instantly inseparable…that they make you better and maybe you help them become better too? That’s my very special relationship with Paul Greenberg. Over the last few years, Paul’s set out to release his latest masterpiece, “The Commonwealth of Self-Interest.” He invited some of his closest friends to contribute including Bruce Temkin, Ray Wang,…
The Human Dimension of Innovation and Digital Transformation
Any time I get to visit Madrid, Spain (EspaƱa!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and…
AI, Chatbots and Designing the Next Generation of Automated Customer Engagement
No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, popular messaging channels and introduce conversational commerce capabilities that carry the potential to deliver incredible experiences. But here’s the thing…most of the interactions are basic, seeking to replicate existing transactions and experiences that only seem to wow those designing not…
Digital Transformation is not a Cost-Center, It’s an Investment in Market Leadership
In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human. As such, digital transformation is not or should not be about digital. It’s greatest potential is achieved when technology enables human-centered experiences and the change that comes about inside and outside the organization as a result. Successful digital transformation is ongoing and continually seeks out how to use…
Contrary to Its Name, Digital Transformation is not Digital-First: An Interview with Steve Snyder of the Massachusetts Convention Center Authority
“To thrive in a digital economy, create a safe and empowered environment for employees to learn and take risks.” Technology may be at the core of digital transformation, but itās severely limited in its promise if it’s not influenced by human beings. Yet, every day, companies invest in digital transformation strategies and roadmaps that are absent of human-centered insights and perspectives. On this Ā episode of Digital Outliers, I sit down with Steve Snyder, CIO, Massachusetts Convention Center Authority to talk…
From Future Shock to Future Proof: Digital Transformation is not a Prescription, It’s a Mission
When I set out to research digital transformation several years ago, I did so with the belief that there was more to the story than technology, IT and modernization. Yet, the name itself implies that change is focused on or prioritizes all things digital. But there’s more to the story than how CMOs or CIOs are deploying modern platforms to better engage customers and employees. The story I set out to uncover was that of the people behind change. To…
