Sounds like a sensationalistic headline, but if you read Morgan Stanley‘s latest series of reports on the Mobile Internet, you’ll walk away with the same impression. Morgan Stanley’s global technology and telecom analysts documented the rapidly changing mobile Internet market to provide a framework for emerging trends and direction. To set the stage, Morgan Stanley forecasts that the mobile Internet market will be at least 2x the size of desktop Internet when comparing Internet users to mobile subscribers. According to…
There’s an App for That: Mobile is the Next Frontier for Brand Engagement
Source Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction. As the social web evolves, attention is shifting away from destinations and migrating towards packaging and engendering micro experiences. These self-contained environments are delivered directly to individuals where their attention is focused, catering to their appetite for consumption. Whereas Websites served this function from the 90s until…
