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Financial Times: Maersk hits cultural storms en route to digital destination

Financial Times: Maersk hits cultural storms en route to digital destination

FT author Peggy Hollinger explores Maersk’s attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link. An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives. How Maersk deals with the tensions that arise from these changes could determine the success or failure…